Arrogant Bastard Ale – What a label!

Courtesy of a good friend I had the pleasure of drinking some wonderful craft beers on the weekend.   Mixed in with a couple Flying Monkeys Netherworld’s (@flyingmonkeys) were some amazing US based craft brews.  The best of which may have been the Oaked Arrogant Bastard Ale from Stone Brewing based in San Diego California.  The beer was great.  The atmosphere and weather were great.  The label on the back of the bottle was outstanding!!

 

I know you can’t quite read the label so here is what it says.

Ar-ro-gance (ar’ogans) n.
The act or quality of being arrogant; haughty; undue assumption; overbearing conceit.

Arrogant Bastard Ale: This is an aggressive ale.  You probably won’t like it.  It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth.  We would suggest that you stick to safer and more familiar territory, maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal.  Perhaps you think multi-million dollar ad campaigns make a beer taste better.  Perhaps you’re mouthing your words as you read this.

The Arrogance Grows: Too many strive towards complacency as a goal.  They stop the urge and desire for discovery somewhere between youth and adulthood.  And when they find their complacency threatened they do everything to recover the warm, fuzzy feeling of that lost complacency as quickly as possible.  Throughout every culture, every country, and every way of thought you will find it.  We grow up thinking that the ability to become complacent is the equivalence of success in life.  True arrogant bastards know that this could not be further from the truth.  The real beauty, richness, and depth in life can only be found if the journey through life itself is looked upon as a constant chance to learn, live, and find life’s passion.  Passion threatens the complacent, and fills them with fear.  Fear is the new, the deep, and the different.  We, on the other hand, seek it out.  Endlessly, joyously… and aggressively.  To this end we bring you the “Oaked Arrogant Bastard Ale.” Another reward for those seeking new sources of passion, and another point of dissension for those who are not.

Hillarious!

Check then out online: www.arrogantbastard.com or on Twitter @liquidarrogance

– Mark
Follow me on Twitter: @towineman

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