Well I am spoiled. Simply spoiled. I was chosen to be an active participant in this years #LCBOgolocal campaign to provide much tweeting, blogging, and active Ontario wine discussion in the social media community. I certainly tried to do my part and I hope those that have been following along to #LCBOgolocal have learned a thing or two and are excited for the upcoming Ontario wine releases we will be seeing in-store over the next few weeks.
If you have been following along you would have noticed that the group attended a full day in Niagara wine country on Tuesday August 21st. It was truly a celebration of all Niagara wine country has to offer. At the risk of sounding as though I am bragging I wanted to provide a recap of that day and I think the pictures say more than enough.
But aside from the obvious fact this was a special day in wine country it was a great opportunity for us all to take a step back and appreciate all that Niagara has to offer. You can read my take on it with 20 reasons to drink Ontario wineto learn more. The LCBO in partnership with Wine Country Ontario are strongly supporting this years “buy local” campaign and are continuing their strong support of the local industry. The concept this year (and the reason’s bloggers and social media types are involved) is to get people talking. The theory, and rightfully so, is that not enough consumers appreciate what our local wine culture has to offer. Not enough people are talking about it and subsquently picking up bottles when they visit their local LCBO. That is why we all visited wine country on Tuesday so we could write about it and provide you all reasons to go visit and to buy local. Foodland Ontario uses the tag line “Good things grow in Ontario” and we are all familiar with it. While you know what? The exact same thing applies to wine.
The #LCBOgolocal campaign “People Are Talking” runs September 16 to October 13, 2012 and will feature many Ontario wines. The promotion will showcase 137 products including 24 new VQA wines. There will be 5 Vintages Essentials and 21 VQA wines released through the Vintages September 15th catalogue. There will be in-store tastings, fun opportunities to give a video testimonial, and the Taste Ontario event running at the Ritz Carlton Hotel on Friday September 28th. Then on September 22 and 29, you can take part in your own tasting, including locally-sourced food pairings, at one of these LCBO event kitchens.
- Summerhill – 10 Scrivener Square, Toronto
- The Kingsway – 2946 Bloor Street W, Toronto
- Bayview Village – 2901 Bayview Avenue, Toronto
- Orion Gate – 54 Steeles Avenue, Brampton
- Millcroft Centre – 2000 Appleby Line, Burlington
- Rideau Street – 275 Rideau Street, Ottawa
- Nepean Crossroads – 543 West Hunt Club Road, Nepean
- Roundhouse – 3165 Howard Avenue, Windsor
You can find out more about these events, the tastings above, and all things Ontario wine at the LCBO Go Local site. In the meantime, you can get involved by using the hashtags #LCBOgoLocal and #VQA on Twitter or simply talking about Ontario wines on Facebook and with your friends and family. Enjoy all that Ontario has to offer!
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