Similar to a business I wanted this blog to have a distinct mission statement so those that are kind enough to visit, and those that are even more kind and visit often, have a clear understanding of what this blog all about.
So here it is…
There are thousands of wine blogs out there and thousands more if you include blogs on spirits and beer. Why is that? Well because wine is a fascinating subject with a broad and expanding consumer base. If you study wine you learn about wine, culture, language, geography, business, viticulture, viniculture, weather systems, terroir, history… the list goes on. So there is plenty to write about and always more to learn.
What I plan on doing here is nothing earth shattering. I don’t claim to know any more than the hundreds of thousands of “wine experts” that exist. However I absolutely love the subject and I absolutely love drinking the products. That passion will come across in what I envision to be good and honest writing on a subject I enjoy.
I am WSET educated to the advanced level and will continue to learn wine and spirits at every opportunity. However I don’t plan on overcomplicating the subject to the point of it being intolerable. At the end of the day I am a wine consumer like everyone else. With that perspective at the forefront my goal is, with a Canadian focus (Ontario mainly), to make your experience of wine, spirits, and beer more enjoyable. Simple.
I hope you enjoy.
– Mark
Follow me on Twitter: @towineman
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